Today is day 9 in our Accountability Marketing Challenge. Today we are continuing our discussion about Facebook… today’s topic is reviewing your Facebook images for marketing your business.
Keeping your target market fresh in your mind (we talked about that yesterday)… lets look at your Facebook images.
Use images that represent you. You have two places that you must think about. Your profile image and your cover image. This is just like your personal profile.
Facebook Images – Profile
For most small businesses, I do not recommend just using your logo for your profile picture. Your goal is to get folks to like, know and trust you. People just feel more comfortable with smiling faces of people.
However, your profile picture should remain constant. If you do change it… make it look similar. It is like a logo.
Facebook Images – Cover
Here are some notes about the cover image from Social Media Examiner.
The Cover Photo: Your Biggest Branding Opportunity
The most visually significant change in Timeline for pages is the addition of the cover photo, an 851 x 315 pixel area where you can upload a single image.
In creating your cover photo image, Facebook advises:
- Use a unique image that represents your page. This might be a photo of a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images your audience responds well to.
- Use the cover photo to bring a strong visual impact to your page by extending your brand with lifestyle imagery, product images or a description of your services.
For examples, see the Cairns & Great Barrier Reef cover photo (and profile picture):
Cairns & Great Barrier Reef uses an evocative photo to convey the beauty of the Great Barrier Reef.
What Facebook DOESN’T Want You to Do With Your Cover Photo
Facebook has strict guidelines about the cover photo:
- No promotions, coupons or advertisements
- It shouldn’t be primarily text-based or infringe on anyone else’s copyright
- No price or purchase information, such as “40% off” or “Download it at our website”
- No contact information, such as web address, email, mailing address or other information intended for your page’s About section
- No references to user interface elements, such as Like or Share, or any other Facebook site features
- No calls to action, such as “Get it now” or “Tell your friends”
I strongly advise you to adhere to the above guidelines. Facebook doesn’t state what it will do if your cover photo doesn’t follow the rules, but I wouldn’t want to risk finding out!
Your assignment for today:
Take a look at your images and with your target audience in mind, ask what you could do to make it better. Take some notes about this. Share those notes and get some feedback here.